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Objection library
Sales objections and how to answer them
The 24 objections salespeople hear most, what each one really means, and word-for-word answers you can adapt. New to objections? Start with the four-step method.
Price
Price
“It's too expensive”
Price“We don't have the budget”
Price“Your competitor is cheaper”
Price“How much does it cost? (asked in the first minute)”
Timing
Timing
“Now's not a good time”
Timing“Call me next quarter”
Timing“We're too busy to take this on right now”
Authority
Status quo
Status quo
“We already have a supplier”
Status quo“We're not interested”
Status quo“We'll build it ourselves”
Status quo“We're happy with how we do it now”
Status quo“We're locked into a contract with someone else”
Brush-off
Stall
Trust
Trust