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Sales pipeline calculator
Work backwards from your target to the daily activity you need. Change any number and the results update instantly.
Each month you need
- Deals won
- –
- Opportunities
- –
- Meetings
- –
- Conversations
- –
- Calls and emails
- –
That's about – calls or emails per working day.
Too many? Improving any single conversion rate cuts the activity you need. Try raising the win rate by five points and watch the daily number fall.
How to use it
Pull the conversion rates from your CRM for the last three to six months. If you're new and don't have data yet, the defaults are a reasonable starting point for B2B outbound sales, and you can replace them after your first month.
The weakest rate is usually the one worth fixing first. A low conversation-to-meeting rate points to your opener and call structure (see the cold calling guide); a low win rate points to discovery and qualification (see qualification).